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Director Performance Marketing, Global Hotel Group

职称: Director Performance Marketing, Global Hotel Group
合同类型: Permanent
位置: Shanghai, China
行业:
薪水: Negotiable
参考: VL_19101002_1571737172
联系人姓名: Vicky Liu
联系电子邮件: vliu@profileasia.com
招聘发布: October 22, 2019 17:39

职位描述

Position Summary:

  • Ensure that Greater China has a tailored annual Marketing plan, including national wide/small region based / segment based-specific campaigns throughout the year, developing campaign & creative, marketing planning activities and campaign execution wherever possible and adapting to business needs as they arise.
  • Build, promote and execute hotel co-op funded Marketing activity and perform Co-Op execution for assigned destination(s) & segments, including rooms, F&B and B2B
  • Support performance of non-contracted leisure business by being accountable for commercial channel performance to Greater China (including brand.com, App, Wechat, Fliggy, OTA, etc).
  • Explore opportunities in driving our business in any local new emerging platform(s).
  • Partner with colleagues in other regions to build outbound source-market activity throughout the year.
  • Support B2B business for the market, including China Showcase, managing & optimizing of digital RFP generation, etc
  • Support F&B business via launching seasonal promotions, mooncake sells and ongoing optimizing for all relevant F&B digital channels in China.
  • Cultivate and leverage key in-market relationships, partnerships and resources across rooms, F&B and B2B segments.
  • Partner with the Greater China Regional commercial team to understand and address commercial performance through marketing activities.
  • Partner with our Media/Social Media/Performance/Marketing Execution and Operation COEs (Centers of Excellence) to launch campaign in the market on time with consistent optimizing and measurement.
  • Provide support to Greater China hotels to optimise their online and offline hotel presence, with a particular focus on growing book direct revenue and channel mix.
  • Build and sustain an entrepreneurial and agile team culture.