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APAC Brand and Digital Manager, UK Beauty Brand

职称: APAC Brand and Digital Manager, UK Beauty Brand
合同类型: Permanent
位置: Hong Kong, Hong Kong
行业:
薪水: bonus
参考: BTC7161_1515379081
联系人姓名: Brenda Choy
联系电子邮件: bchoy@profileasia.com
招聘发布: January 08, 2018 10:38

职位描述

My client is a UK based beauty brand that carries a wide product portfolio ranging from skincare, haircare to make up, and advocates natural ingredients and fair trade. They are aspired to expand their awareness and presence in China and are looking for a Brand and Digital Marketing Manager to realize this vision.

  • Develop and implement strategy on long-term sustainable branding, PR and digital marketing plan to attract and retain Chinese shoppers globally, and to improve online to offline shopper experience
  • Identify competitor landscape, Chinese shoppers preference and purchasing behavior and market trends through research and analysis
  • Tap the target audience through any appropriate tools and platforms be it traditional PR, or digital platform and social media
  • Keep abreast of the latest Chinese digital marketing landscape and any emerging marketing tools

Requirements

  • Bachelor degree holder in marketing, communication or related disciplines
  • Minimum 8 years of integrated marketing experience in beauty, personal care or cosmetics industry
  • Sound knowledge of Chinese customers' behavior and marketing landscape
  • Resourceful, analytical and insightful
  • Independent, proactive and with high standard of integrity
  • Native in Mandarin is key and fluent in English

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