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VP, Digital Marketing, B2C

Job Title: VP, Digital Marketing, B2C
Contract Type: Permanent
Location: Hong Kong,
Industry:
Salary: Negotiable
Reference: BTC6414_1493091238
Contact Name: Brenda Choy
Contact Email: bchoy@profileasia.com
Job Published: April 25, 2017 11:33

Job Description

A prestigious hospitality group is looking for a leader to undertake a transformation in their digital strategy to further build the brand presence and support the expansion of the group.

The role sits in the HQ corporate level and is accountable for the long-term global digital strategy from all digital platforms, to SEO/ SEM, online advertising to e-commerce. You will redefine the customer experience and introduce best practice and improve the digital ecosystem. Your role will involve all aspects of digital marketing, content, analytics and e-commerce and managing both internal stakeholders as well as external vendors for seamless roll out of initiatives.

  • Degree holder with 10 years digital marketing leadership role with APAC or global remit
  • Strong knowledge in SEO/ SEM, social, email, web analytics and content to drive traffic
  • Visionary, creative and passionate
  • Ability to manage change and develop team members
  • Possess leadership and excellent communication skills

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