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Senior Marketing Manager, Retail

Job Title: Senior Marketing Manager, Retail
Contract Type: Permanent
Location: Hong Kong, Hong Kong
Industry:
Salary: bonus
Reference: BTC7052_1517911233
Contact Name: Brenda Choy
Contact Email: bchoy@profileasia.com
Job Published: February 06, 2018 18:00

Job Description

Our client is an international health food and supplement manufacturer and retailer. Their mission is to enable consumers to live healthy and vibrant lives. They are now seeking for a branding and digital marketing savvy professional to head up their marketing team

  • Oversee and drive long-term and sustainable marketing strategy to enhance brand equity and grow revenue
  • Manage annual marketing calendar and product launch cycle from product positioning, pricing, value proposition, communication strategy to integrated launch campaigns
  • Conduct market and consumer research to understand competitors landscape, consumer preference and buying behaviour
  • Collaborate with sales and retail operation team on sales forecasts and campaign roll-outs
  • Work with senior management on corporate communication and media relations to enhance company and brand image
  • Manage and develop subordinates

Requirements

  • Bachelor degree in communications or marketing
  • A minimum of 10 years of branding and integrated marketing experience from Retail
  • Strong in project and time management
  • Sensitive to numbers, insightful, creative and action-oriented
  • Charismatic, commercially sharp and ambitious
  • Superior in communication and presentation skills in English and Cantonese