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Sales & Marketing Director

Job Title: Sales & Marketing Director
Contract Type: Permanent
Location: Shanghai, China
Industry:
Salary: Negotiable
Reference: 20200804_1584087041
Contact Name: Cherry Zhu
Contact Email: czhu@profileasia.com
Job Published: March 13, 2020 16:10

Job Description

ESSENTIAL DUTIES & RESPONSIBILITIES 主要岗位职责
 

1. Develop and implement hospital and community sales & marketing plan to drive business growth and strategic branding for Kaiyuan Hospital; 开发并执行医院及周边社区的市场及销售计划,以推动业务增长并树立医院的战略品牌;


2. Supervise and guide the Sales & Marketing team to achieve sales targets against budget and to develop new sales and marketing channels;
督促和指导销售和市场团队按照预算出色完成销售指标,并开拓新的销售渠道;


3. Monitor market trends, opportunities and competitive activities and develop effective marketing communication strategies;
监视市场动态、机会和竞争对手活动,提供有效的市场沟通战略;


4. Develop and execute hospital online marketing strategy to promote and grow brand awareness and to increase website traffic in terms of users, page impression, content development, key word search strategy and overall functionality and look of the website 发展和执行公司整体的互动市场战略,推广和提高品牌知名度,增加网站浏览量,包括使用人数、网页点击、内容开发, 关键字搜索战略和网站的整体外观与功能;


5. Oversee implementation of all marketing tactics including, but not limited to
监管所有市场策略的实施,包括但不限于

  • Collateral, online and offline publicity development
    并行开发线上和线下的宣传策略
     
  • Advertising development, placement and tracking
    广告制作、投放和追踪
     
  • Development of sales and marketing tools
    销售和市场工具开发
     
  • Website and internet advertising activities
    网站和互联网广告活动
     
  • Public relations, media relations activities
    公共关系、媒体关系
     
  • Corporate communications to internal and external stakeholders
    内外部利益相关者的沟通


6. Manage and negotiate vendor relationships and contracts.
管理和商议供应商关系和合同;


7. Other tasks assigned by the supervisor.
其他直属上级布置的任务。

 

QUALIFICATIONS 任职资格

1. Strong interpersonal, communication and presentation skills;
优秀的人际沟通和演讲能力;

 

 


2. Excellent team player 出色的团队合作精神


3. Excellent written and verbal communication skill;
优秀的书写和口头交流能力;


4. Strong management and supervisory skills;
优秀的管理和监管技巧;


5. Independent judgment and discretion.
独立的判断能力。

 

Education Background/Professional Training 学历和专业/职业培训和证书

BA/BS and above
文科或理科的本科学位及以上。


Working Experience 工作经验

1. 15+ years sales marketing or relevant work
十五年以上市场和销售相关工作经验;

 

 

2. Working experience in a service industry, equipment supply or insurance companies will be
有医疗设备,服务行业或者保险公司工作经验的优先考虑

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