Regional Sales Manager, European Food Company

Job Title: Regional Sales Manager, European Food Company
Contract Type: Permanent
Location: Shanghai, China
Salary: Negotiable
Reference: SW_2002928_1561025796
Contact Name: Johannes Tan
Contact Email:
Job Published: June 20, 2019 18:16

Job Description

1. Key Account Management

  • Able to independently identify, establish contact and negotiate in order to start business with a new key account (modern trade).
  • Carry out professional key account management practices (planning, relationship management, handle operational issues and achieving sales targets).
  • Lead in the negotiation that delivers a win/win outcome with key accounts.
  • Create, execute BTL activity calendars and monitor ensure effective execution of the activities.
  • Obtain and analyze POS data from key account to develop insights that helps to improve the business.
  • Active market / competitive intelligence to ensure key stakeholders are informed with latest info and trends.
  • To readily conduct market visits and/or data gathering to ensure merchandising and distribution targets are met.
  • Responsible for payment / credit terms maintenance of key accounts.

2. Regional Distributor & Wholesale Management

  • Able to independently identify (travel within China) - to establish contact and negotiate in order to start business with a new regional distributor and/or wholesaler.
  • Managing, training and motivating teams of distributors' sales force to ensure proper execution in the market.
  • Achieve sales targets and explore new business opportunities with regional distributors.
  • Manage operational issues with internal and external stakeholders.
  • Responsible for payment / credit terms maintenance of wholesalers / distributors.

3. Others

  • Troubleshooting 'on the ground' on numerous operational issues (i.e. CIQ clearance) to ensure execution excellence.
  • Monitor & report on industry trends and competitive environment.
  • Ensure projects are well coordinated with APAC Marketing and China suppliers for creating of POS and other trade related materials.
  • Management of the stock inventory, pricing and A&P.


  • Bachelor Degree. MBA is a plus.
  • 8-10 years of domestic china regional sales experience in Distributor Trade & Modern Trade in the foods industry.
  • Ability to work with cross-functional team leads and manage senior stakeholders within the business.
  • Strong desire for personal/career growth.
  • Proactive, innovative and good communication skills in Mandarin and English.

Get similar jobs like these by email

By submitting your details you agree to our T&C's