Regional Marketing Manager, APAC - Global Medical Devices MNC
|Job Title:||Regional Marketing Manager, APAC - Global Medical Devices MNC|
|Contact Name:||Jolene Lee|
|Job Published:||December 20, 2019 10:54|
Our client is a global medical device company seeking for a Regional Marketing Manager, APAC as part of their fast growing business to expand market share and ensure clear brand positioning and favorable physician perception to their treatments.
Reporting to the Associate Director, Marketing APAC, you will develop brand strategy, market positioning and differentiation strategies to build strong brand equity in APAC market. You will develop and implement product and segment end-to-end strategy as APAC lead and guide country market for successful adoption of products in target segments.
In addition, you will support global team's upstream projects by providing APAC inputs and leading pilots and limited release in collaboration with multiple stakeholders including global marketing, R&D, clinical, IT, etc. You will train and guide APAC markets on product positioning and messaging, functionality, clinical applications, targeting, and support markets to develop local execution programs as well as develop and monitor product performance data analytics and trend of APAC markets and recommendations for further adoption and growth.
You will generate market insights on industry trend, product and customer unmet needs, and competition by running pilots, limited releases, and researches. You will also work closely with APAC KOLs and advocates to drive target products and customer segment growth and represent APAC to front global marketing, R&D, and other key global functions on global projects and meetings to ensure APAC needs are addressed in product and services development
Ideally, you have minimum 12 years of work experience with more than 6 years of strong product management and/or strategic marketing experience from medical device industry. You have at least 3 years of regional marketing management with experience working in cross-functional, multi-cultural, dynamic organization setting. Minimum Degree in Business or other related healthcare major.
You possess strong commercialization, strategic planning & analytical thinking skills. You are a team player who cultivates collaborative work environment and effective communication with multiple stakeholders in highly matrix environment.
Singapore Employment Agency Licence No: 16S8069
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