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PR & Media Lead, Global Retail Brand

Job Title: PR & Media Lead, Global Retail Brand
Contract Type: Permanent
Location: Singapore, Singapore
Industry:
Salary: negotiable
Reference: JL/17631_1527838901
Contact Name: Jarrold Lin
Contact Email: jlin@profileasia.com
Job Published: June 01, 2018 15:41

Job Description

Our client is a renowned global luxury brand, often delighting consumers with the scale of its innovations and pipeline of product portfolios. Recent expansions has led to new headcounts, and there is now currently a need to hire a PR & Media Lead to spearhead their PR strategies here in Singapore.

This is a role as the key PR and Media voice for their portfolio and act as their key brand communications spokesperson for the Singapore market. You will be responsible for redefining their key media plans through close partnership with key PR influencers, media teams both on local and regional level. You will own the PR relationship to drive brand engagement and awareness as well as ensuring the brand stays top of mind across all channels; i.e traditional, print and digital.

You will also lead social media analytics initiatives across key platforms and pitch the brand well accordingly. Interested applicants should come from a prior PR agency background or in-house brand. Ideally, you should have managed B2C lifestyle accounts with an agency and understand PR from both a traditional and digital perspective (e-PR).

Singapore Employment Agency Licence No: 16S8069

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