Media Planning Manager, Global Luxury Brand

Job Purpose:

• Define and drive the integrated media strategy aligning with communication goals to answer brand/business objectives.

CONSUMERS

• Define the role of media along the consumer decision journey for each product category
• To continue test & learn the best levers of prospect/ client engagement to meet the brand/business ambitions

INTERNAL TEAMS

• Collaborate with business teams and be a trusted partner to achieve the communication objectives together with O/E + creative teams
• Key contributor to POE integrations

MEDIA MARKET

• On top of the evolving media trends and define the strategic initiatives for the house
• Test and learn new approaches to enhance media efficiency

Person Specifications:

Academic / Professional Qualifications/Work Experience

• Experience required: 15+ years media planning experience (client/agency side inclusive)
• Strong understanding and solid experience in 360 touchpoints/offline & online media strategic planning in the context of P/O/E integration
• Mainland China working experience is a must
• Good communication skills, in spoken and written Chinese and English language
• Good people and agency management skills
• Luxury brand with strong media strategic planning background is preferred