Marketing Manager - Based in Bangkok, Thailand (Consumer)

Our client is a US MNC that focus in the Consumer sector. The business has been experiencing strong growth in the APAC region. They are keen to identify a Marketing Manager based in Bangkok, Thailand.

This individual is responsible for the strategic planning, development, and tracking of consumer marketing and lead generation initiatives; including global brand campaigns, social media, PR and influencer, doctor-directed consumer channel activations, and eCommerce programs for Thailand.

He/she will work closely with key stakeholders and agencies to develop comprehensive marketing plans which include professional, practice and consumer marketing components. He/she will also identify powerful consumer insights and develop strategies and plans to drive conversion among key consumer segments, all within a regulated healthcare category. Additionally, he/she will differentiate the brand by identifying key points of superiority that drive sustainable competitive advantage. Monitor competitor activities and propose counter plans.

Ideally, this candidate has a Bachelor's Degree from a reputable University. An MBA will be an advantage. He/she has at least 8 years of consumer marketing experience for the FMCG or Consumer Healthcare sectors. He/she has a high degree of digital marketing experience (e.g. SEM/SEO, Social Media management, Big idea development, Digital tracking and analytics, PR and Influencer management, CRM, etc). He/she is hands-on and has demonstrated the ability to work in a fast-paced environment and cross-functional team of professionals.

Singapore Employment Agency Licence No: 16S8069

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