Marketing Director, Global Consumer Goods Company
|Job Title:||Marketing Director, Global Consumer Goods Company|
|Contact Name:||Ayessa Penaranda|
|Job Published:||February 07, 2020 10:15|
Our Client, a global consumer goods brand is looking for a Marketing Director to lead and develop marketing strategies across the Singapore region.
In this position, you will be a key contributor to the delivery of growth in revenue, gross margin and market share for the product portfolio. You will devise, lead the implementation of the marketing strategies in partnership with the General Manager and Commercial Teams. The role will shape the communication around product offerings, translating them for the sales team and customer-facing messages.
You will manage and develop brand strategies and programs, with a strong understanding of consumer behaviour, consumer trends, and affiliate business drivers. You will be responsible for managing the operational effectiveness and improve business processes to achieve on-time and impactful results. You will drive new product launches and promotional activities while creating an excellent brand experience for consumers.
You will generate market insights on industry trends, product and customer unmet needs, and competition by running pilots, limited releases, and researches. You will also work closely with KOLs and advocates to drive target products and customer segment growth and represent Singapore to front global marketing, R&D, and other key global functions on global projects and meetings.
The ideal candidate will come with a proven track record in driving large scale through-the-line marketing campaigns with the team. You must have a strong track record in brand marketing across various channels. You possess strong commercialization, strategic planning & analytical thinking skills. You are a team player who cultivates a collaborative work environment and effective communication with multiple stakeholders in a high matrix environment. Digital marketing experience will be an added advantage.
Singapore Employment Agency Licence No: 16S8069
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