Head of E-commerce, Global Commerce Company

Job Title: Head of E-commerce, Global Commerce Company
Contract Type: Permanent
Location: Shanghai, China
Salary: Negotiable
Reference: SL2002918_1560910497
Contact Name: Johannes Tan
Contact Email:
Job Published: June 19, 2019 10:14

Job Description

Key responsibilities
1. Responsible for developing national E-commerce channel strategies and tactics upon overall Greater China strategy, including:

  1. Develop E-commerce channel 3 year plan & proposal according to the Company 3 year LRP (long range plan)
  2. Review different E-tailers profile at yearly basis. Drive China E-tailer customer segmentation

2. Responsible for delivering annual and quarterly budget including Profit, NCS (net customer sales) and managing E-commerce channel trade fund within budget and driving efficiency:

  1. Develop and sell in quarterly then monthly plans as a way of implementing JBP; be able to quickly adapt & tailor corporate plans into customized solutions
  2. Provide Rolling FCST to Trade Marketing Team upon the aligned quarterly or monthly plans with E-tailers. Explore ways of improving FCST accuracy, esp. E-comm big festivals.
  3. Responsible for E-commerce channel trade funds management and associated tracking or reporting to ensure the Trade Fund spending within budget
  4. Drive the Trade Fund + A&P spending efficiency improvement with Sales Analyst help

3. Responsible for building and evolving the E-commerce partnership through driving then delivering the Joint Business Planning (JBP) or aligned priorities for E-commerce Festivals like 618 or 11-11, including but not limiting to:

  1. Lead the trading terms and annual contract negotiation or JBP target & plan alignment
  2. Work out and drive internal alignment about customer business plans upon channel/category strategies in order to deliver aligned JBP or E-comm Festivals target
  3. Deliver AMPS objectives for E-tailers

4. Be in charge of import business development in China including Home Cleaning & Cat Litter categories through expanding the business in E-commerce platforms as a major focus and then specialty store as well

  1. Develop import business growth strategy, GTM (go-to-market) tactics in China
  2. Drive multi-functional alignments to enable implementation of growth strategy & tactics
  3. Accelerate import business growth on E-commerce platforms by adopting all the E-commerce learning