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Head of Digital, Leading Luxury Brand

Job Title: Head of Digital, Leading Luxury Brand
Contract Type: Permanent
Location: Singapore, Singapore
Industry:
Salary: negotiable
Reference: KY/JL/16690_1502158419
Contact Name: Jarrold Lin
Contact Email: jlin@profileasia.com
Job Published: August 08, 2017 10:13

Job Description

Our client is a leading luxury player, with an established track record of growth and expansion over the years. Given the recent embrace of digitalisation and omni-channel marketing, there is a need for a Head of Digital to galvanise and drive the digital footprint for the brand.

This is a newly redefined mandate, responsible for building, protecting, and enhancing the brand in an industry that is experiencing massive disruption. The seasoned digital native will implement and drive the digital architecture for the brand. You will lead all campaigns acrtoss all digital platforms and apply key performance indicators to engage and target every consumer touch-point within the consumer journey.

You will also oversee all social media strategy and implementation to ensure a comprehensive digital marketing campaign across all online channels/platforms. You will drive all performance marketing initiatives, with experience in running & optimising campaigns across search engines, display, social media using programmatic, remarketing, behavioral targeting.

Interested candidates should come with 10 years of digital and performance marketing experience with in-depth understanding of digital media principles, UI components, software development lifecycle, web & mobile ad formats, digital media planning & buying etc. You come with experience in planning multi-channel digital marketing campaigns using a range of techniques and measurement available to ensure maximum return on investment.

Singapore Employment Agency Licence No: 16S8069