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Emarketing Manager

Job Title: Emarketing Manager
Contract Type: Permanent
Location: Shanghai, China
Industry:
Salary: Negotiable
Reference: 20200911_1592562471
Contact Name: Vicky Liu
Contact Email: vliu@profileasia.com
Job Published: June 19, 2020 18:27

Job Description

Introduction
We are hiring an E-commerce Marketing Manager based in our Shanghai office.

Job Duties

  • Have a deep understanding of China E-commerce market & its new trend.
  • Plan and manage annual E-commerce marketing calendar for on-line channels to drive market demand per annual target, including but not limited to Tmall, JD, Kaola, etc..
  • Guide and supervise monthly E-commerce marketing media, content plan and executions of distributors to drive traffics and conversions.
  • Guide and support E-commerce related programs with closely co-working with distributors for best deliverables, including but not limited to the programs for mega windows, S-level activities, category anniversaries, or tailored platform activities.
  • Guide and supervise E-commerce in-site decorations to ensure overall consistency with brand image and sharp messaging delivery, including but not limited to product page design, store decoration, promotional banner design, etc.
  • Guide and support E-commerce in-site operations to ensure biz delivery.
  • Manage E-commerce marketing related budget per biz target.
  • Engage and collaborate with internal (China cross-team/functions and global marketing) and external (distributors and agencies) to ensure plan delivery.

Qualifications

  • Bachelor degree above in relevant major.
  • Prefer 5 years' above experience in digital and social marketing management.
  • Experience in industries or brands who enjoy good E-commerce biz momentum will be a plus.
  • Very familiar with customer platform rules & operation
  • Result-driven, be responsible for final result
  • Collaboration with multi-function well to enable the results
  • In touch with the market, understand how to drive demand with the latest approach, like "live stream show", "short video", ..
  • Agile, and strong skills of problem-solving.
  • Be passionate & acquiring the ambitious to win in the market.
  • Strong business acumen, project management and analytical skill.
  • Excellent communication skill with strong influence power and adaptability into a dynamic environment.
  • Demonstrated ability to work under pressure and tight deadlines to work with cross-functional teams/partners.
  • Proficient in both written and oral English.

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