E-Commerce Director, APAC, Leading Healthcare Company

E-Commerce Director, APAC, Leading Healthcare Company

Report to: General Manager

Location: Shanghai

Responsibilities:

• Develop and set up and execute company's own ecommerce business model on key online platform of JD, Tmall, Suning, Amazon, and other relevant website with target consumer healthcare profile
• Evaluate and negotiate commercial terms with outsourced service providers (call center, fulfilment, logistic) and manage them to execute flawlessly and achieve desired customer satisfaction KPIs
• Be involved in Global digital strategy and ensure the implementation of company's website is relevant for Chinese consumers in China
• Develop and lead the execution of online sales strategy, marketing strategy and adapt global brand strategy to drive market share growth online
• Develop inbound and outbound marketing strategy and lead the execution, leveraging social media, luring visits to company's online shop, CRM, website features to maximize conversion
• Regularly track online KPIs and proactively develop action plans to address issues and continuous improvements.

Requirements

• Minimum 10 years in working digital space with MNC, agency, online ecommerce platforms JD/Tmall and / or TP partner (ideally worked in two types of companies) with healthcare or consumer healthcare industry experience.
• Demonstrated commercial savviness and experience in working with China online platforms and demonstrated results in working JD and Tmall
• Strong understanding of different online business models and service models and key critical success factors for online shops and best practices
• Demonstrated ability to develop online business model, and online commercial/ brand/ marketing strategy and implementation plans to offer world class consumer experience
• Experience in using social media, customer acquisition, CRM, website tools to manage the web funnel from maximizing visits to conversion
• Experience in managing and holding outsource service providers (call center, fulfillment/warehouse, logistic) accountable to quality execution and KPI tracking
• Creative in idea generation and not afraid to constantly test and improve
• Strong analytical mind to always identify and execute continuous improvement
• Strong leadership, results / goal oriented, independent worker
• Good in fostering partner relationship, yet strong negotiation skills with online platform - JD/Tmall on commercial terms for big promotion events, media buy, share of listing, brank ranking, etc.

To apply, please contact Cherry Zhu at czhu@profileasia.com or quoting reference CZ22203