E-Commerce Director, APAC, Leading Healthcare Company

Job Title: E-Commerce Director, APAC, Leading Healthcare Company
Contract Type: Permanent
Location: Shanghai, China
Salary: Negotiable
Reference: CZ22203_1507527294
Contact Name: Cherry Zhu
Contact Email:
Job Published: October 09, 2017 13:34

Job Description

E-Commerce Director, APAC, Leading Healthcare Company

Report to: General Manager

Location: Shanghai



  • Develop and set up and execute company's own ecommerce business model on key online platform of JD, Tmall, Suning, Amazon, and other relevant website with target consumer healthcare profile
  • Evaluate and negotiate commercial terms with outsourced service providers (call center, fulfilment, logistic) and manage them to execute flawlessly and achieve desired customer satisfaction KPIs
  • Be involved in Global digital strategy and ensure the implementation of company's website is relevant for Chinese consumers in China
  • Develop and lead the execution of online sales strategy, marketing strategy and adapt global brand strategy to drive market share growth online
  • Develop inbound and outbound marketing strategy and lead the execution, leveraging social media, luring visits to company's online shop, CRM, website features to maximize conversion
  • Regularly track online KPIs and proactively develop action plans to address issues and continuous improvements.



  • Minimum 10 years in working digital space with MNC, agency, online ecommerce platforms JD/Tmall and / or TP partner (ideally worked in two types of companies) with healthcare or consumer healthcare industry experience.
  • Demonstrated commercial savviness and experience in working with China online platforms and demonstrated results in working JD and Tmall
  • Strong understanding of different online business models and service models and key critical success factors for online shops and best practices
  • Demonstrated ability to develop online business model, and online commercial/ brand/ marketing strategy and implementation plans to offer world class consumer experience
  • Experience in using social media, customer acquisition, CRM, website tools to manage the web funnel from maximizing visits to conversion
  • Experience in managing and holding outsource service providers (call center, fulfillment/warehouse, logistic) accountable to quality execution and KPI tracking
  • Creative in idea generation and not afraid to constantly test and improve
  • Strong analytical mind to always identify and execute continuous improvement
  • Strong leadership, results / goal oriented, independent worker
  • Good in fostering partner relationship, yet strong negotiation skills with online platform - JD/Tmall on commercial terms for big promotion events, media buy, share of listing, brank ranking, etc.


To apply, please contact Cherry Zhu at or quoting reference CZ22203

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