E-Commerce Director, APAC, Leading Healthcare Company
Job Title: | E-Commerce Director, APAC, Leading Healthcare Company |
Contract Type: | Permanent |
Location: | Shanghai, China |
Industry: | |
Salary: | Negotiable |
Reference: | CZ22203_1507527294 |
Contact Name: | Cherry Zhu |
Contact Email: | czhu@profileasia.com |
Job Published: | October 09, 2017 13:34 |
Job Description
E-Commerce Director, APAC, Leading Healthcare Company
Report to: General Manager
Location: Shanghai
Responsibilities:
- Develop and set up and execute company's own ecommerce business model on key online platform of JD, Tmall, Suning, Amazon, and other relevant website with target consumer healthcare profile
- Evaluate and negotiate commercial terms with outsourced service providers (call center, fulfilment, logistic) and manage them to execute flawlessly and achieve desired customer satisfaction KPIs
- Be involved in Global digital strategy and ensure the implementation of company's website is relevant for Chinese consumers in China
- Develop and lead the execution of online sales strategy, marketing strategy and adapt global brand strategy to drive market share growth online
- Develop inbound and outbound marketing strategy and lead the execution, leveraging social media, luring visits to company's online shop, CRM, website features to maximize conversion
- Regularly track online KPIs and proactively develop action plans to address issues and continuous improvements.
Requirements
- Minimum 10 years in working digital space with MNC, agency, online ecommerce platforms JD/Tmall and / or TP partner (ideally worked in two types of companies) with healthcare or consumer healthcare industry experience.
- Demonstrated commercial savviness and experience in working with China online platforms and demonstrated results in working JD and Tmall
- Strong understanding of different online business models and service models and key critical success factors for online shops and best practices
- Demonstrated ability to develop online business model, and online commercial/ brand/ marketing strategy and implementation plans to offer world class consumer experience
- Experience in using social media, customer acquisition, CRM, website tools to manage the web funnel from maximizing visits to conversion
- Experience in managing and holding outsource service providers (call center, fulfillment/warehouse, logistic) accountable to quality execution and KPI tracking
- Creative in idea generation and not afraid to constantly test and improve
- Strong analytical mind to always identify and execute continuous improvement
- Strong leadership, results / goal oriented, independent worker
- Good in fostering partner relationship, yet strong negotiation skills with online platform - JD/Tmall on commercial terms for big promotion events, media buy, share of listing, brank ranking, etc.
To apply, please contact Cherry Zhu at czhu@profileasia.com or quoting reference CZ22203
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