Director, Performance Marketing, Global Hotel Group

Position Summary:

• Ensure that Greater China has a tailored annual Marketing plan, including national wide / small region based / segement based -specific campaigns throughout the year, developing campaign & creative, marketing planning activities and campaign exectuion wherever possible and adapting to business needs as they arise.
• Build, promote and execute hotel co-op funded Marketing activity and perform Co-Op execution for assigned destination(s) & segments, including rooms, F&B and B2B
• Support performance of non-contracted leisure business by being accountable for commercial channel performance to Greater China (including brand.com, App, Wechat, Fliggy, OTA, etc).
• Explore opporunitities in driving our business in any local new emerging platform(s).
• Partner with colleagues in other regions to build outbound source-market activity throughtout the year.
• Support B2B business for the market, including China Showcase, manaing & optimizing of digital RFP generation, etc
• Support F&B business via launching seasonal promotions, mooncake sells and ongoing optimizing for all relevant F&B digital channels in China.
• Cultivate and leverage key in-market relationships, partnerships and resources arcoss rooms, F&B and B2B segments.
• Partner with Greater China Regional commercial team to undersand and address commercial performance through marketing activities.
• Partner with our Media/Social Media/Performance/Marketing Execution and Operation COEs (Centers of Excellence) to launch campaign in the market on time with consistent optimizing and measurement.
• Provide support to Greater China hotels to optimise their online and offline hotel presence, with a particular focus on growing book direct revenue and channel mix.
• Build and sustain an entrepreneurial and agile team culture.