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Director, Performance Marketing, Global Hotel Group

Job Title: Director, Performance Marketing, Global Hotel Group
Contract Type: Permanent
Location: Shanghai, China
Industry:
Salary: Negotiable
Reference: VL_19101002_1570695805
Contact Name: Vicky Liu
Contact Email: vliu@profileasia.com
Job Published: October 10, 2019 16:23

Job Description

Position Summary:

  • Ensure that Greater China has a tailored annual Marketing plan, including national wide / small region based / segement based -specific campaigns throughout the year, developing campaign & creative, marketing planning activities and campaign exectuion wherever possible and adapting to business needs as they arise.
  • Build, promote and execute hotel co-op funded Marketing activity and perform Co-Op execution for assigned destination(s) & segments, including rooms, F&B and B2B
  • Support performance of non-contracted leisure business by being accountable for commercial channel performance to Greater China (including brand.com, App, Wechat, Fliggy, OTA, etc).
  • Explore opporunitities in driving our business in any local new emerging platform(s).
  • Partner with colleagues in other regions to build outbound source-market activity throughtout the year.
  • Support B2B business for the market, including China Showcase, manaing & optimizing of digital RFP generation, etc
  • Support F&B business via launching seasonal promotions, mooncake sells and ongoing optimizing for all relevant F&B digital channels in China.
  • Cultivate and leverage key in-market relationships, partnerships and resources arcoss rooms, F&B and B2B segments.
  • Partner with Greater China Regional commercial team to undersand and address commercial performance through marketing activities.
  • Partner with our Media/Social Media/Performance/Marketing Execution and Operation COEs (Centers of Excellence) to launch campaign in the market on time with consistent optimizing and measurement.
  • Provide support to Greater China hotels to optimise their online and offline hotel presence, with a particular focus on growing book direct revenue and channel mix.
  • Build and sustain an entrepreneurial and agile team culture.