Digital Marketing Manager

SUMMARY
The digital marketing manager role is responsible for developing, implementing, tracking and optimizing
our marketing communication plans with a focus on digital marketing activities across all digital channels.
This role should have a strong grasp of current marketing tools and strategies and be able to lead
integrated digital marketing activities from concept to execution. The digital marketing manager will work
with the marketing team, supporting teams, and vendors to launch campaigns on time and on budget.

ESSENTIAL DUTIES AND RESPONSIBILITIES
1. Planning and executing marketing communications with traditional media channels
2. Planning and executing digital marketing campaigns, including web, SEO/SEM, EDM, social media
and display advertising etc.
3. Maintaining and improving our social media presence across all digital channels and build strong
relationships with our followers through social media interaction
4. Identifying trends and insights, and optimizing spend and performance based on the insights
5. Evaluating emerging technologies and providing thought leadership and perspective for adoption
where appropriate
6. Utilizing strong analytical ability to evaluate end-to-end customer experience across multiple channels
and customer touchpoints
7. Measuring and reporting on the performance of all digital marketing campaigns
8. Keeping up-to-date with our audience's preferences and with digital technologies developments
9. Liaising with Marketing, Sales, Design and Content teams to optimize customer experience and
ensure brand consistency
10. Identifying advertising needs collaborating with agencies and other vendor partners
11. Establishing best practices in digital marketing