Content Lead, Gaming

Job Title: Content Lead, Gaming
Contract Type: Permanent
Location: Singapore, Singapore
Salary: Negotiable
Reference: KY19766_1589332187
Contact Name: Ayessa Penaranda
Contact Email:
Job Published: May 13, 2020 09:19

Job Description

Our client, a startup Gaming company is seeking to hire a Content Lead that will be a key member of the publishing team. In this newly created role, you will be responsible for developing the content ecosystem for aa gaming product set to launch this year.

The Content Lead will develop and manage relationships with agencies and external production partners, oversee agency and production partners in the development and execution of creative strategies in support of the brand and business goals. You will also be accountable for curating creation through efficient content planning and campaign development to support activations of the marketing team. You will be working with community managers to engage the user base, and collaboratively work towards overall content targets in multiple regions in SEA. You will also be in charge of social listening/monitoring on all social channels, including but not limited to Facebook, Instagram, YouTube, and Twitter.

Ideal candidates must have at least 8 years of proven track record in social, content, or editorial marketing and comes with a strong understanding of content strategy and audience development. You must be knowledgeable in creating and driving viral campaigns and with extensive knowledge of the major social media channels and community platforms. Strong leadership experience and involvement in working across multiple markets in SEA is a plus and exposure to the gaming industry will be highly advantageous.


Singapore Employment Agency Licence No: 16S8069

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