Associate Digital Marketing Director

Job Summary
 

• China E-Commerce team is playing a more important role in driving business growth and leading innovation. We are currently seeking a Digital Marketing Head (Associate Director) to join us, reporting to E-Commerce Head, BU China. You will also lead a team of 3 people. This is a unique opportunity to join the digital world of a Leading FMCG Company. The primary responsibility of this role includes (but it is not limited to) leading and developing a digital marketing strategy, leveraging various kinds of resources on planning and executing various online activities.

Accountabilities

• Develop E-Commerce annual digital marketing budget plan
• Lead E-Commerce annual marketing activation/campaign calendar planning
• Leverage and various kinds of resources (brand, sales, platform etc.) and develop consolidated e-marketing plans
• Lead team on planning and executing EC mega plans/campaigns (Super Brand Day, D11, 618 etc.)
• Responsible for developing innovative, insight-driven integrated branding and communication strategy to provide the best digital experience to consumers
• Strengthen online brand equity in line with the brand proposition
• Cooperate with the Data Marketing team and Market Insight team on uni-marketing and in-site media planning
• Study market opportunities, competition, brand portfolio and margin pool analysis
• Team management and development

Qualifications

• Bachelor degree or above
• 8+ years Digital Marketing / e-Marketing / Media / E-commerce experience required
• Experience with top FMCG companies preferred
• Proven and solid experience from brand activation, data analysis, concept developing, to new brand developing and launch
• Strong expertise in e-commerce, social media, and digital marketing
• Strong cultural curiosity and passion for media and technology
• Entrepreneurial spirit, never willing to take (or give) "no" for an answer