Associate Digital Marketing Director
Job Title: | Associate Digital Marketing Director |
Contract Type: | Permanent |
Location: | Shanghai, China |
Industry: | |
Salary: | Negotiable |
Reference: | 20200305_1579081042 |
Contact Name: | Vicky Liu |
Contact Email: | vliu@profileasia.com |
Job Published: | January 15, 2020 17:37 |
Job Description
Job Summary
- China E-Commerce team is playing a more important role in driving business growth and leading innovation. We are currently seeking a Digital Marketing Head (Associate Director) to join us, reporting to E-Commerce Head, BU China. You will also lead a team of 3 people. This is a unique opportunity to join the digital world of a Leading FMCG Company. The primary responsibility of this role includes (but it is not limited to) leading and developing a digital marketing strategy, leveraging various kinds of resources on planning and executing various online activities.
Accountabilities
- Develop E-Commerce annual digital marketing budget plan
- Lead E-Commerce annual marketing activation/campaign calendar planning
- Leverage and various kinds of resources (brand, sales, platform etc.) and develop consolidated e-marketing plans
- Lead team on planning and executing EC mega plans/campaigns (Super Brand Day, D11, 618 etc.)
- Responsible for developing innovative, insight-driven integrated branding and communication strategy to provide the best digital experience to consumers
- Strengthen online brand equity in line with the brand proposition
- Cooperate with the Data Marketing team and Market Insight team on uni-marketing and in-site media planning
- Study market opportunities, competition, brand portfolio and margin pool analysis
- Team management and development
Qualifications
- Bachelor degree or above
- 8+ years Digital Marketing / e-Marketing / Media / E-commerce experience required
- Experience with top FMCG companies preferred
- Proven and solid experience from brand activation, data analysis, concept developing, to new brand developing and launch
- Strong expertise in e-commerce, social media, and digital marketing
- Strong cultural curiosity and passion for media and technology
- Entrepreneurial spirit, never willing to take (or give) "no" for an answer
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