Asia Marketing Director, US Fabric/ Apparel Company

Our client is a renowned US- headquartered manufacturer of specialty chemicals and fabrics. They currently are appointing a strategic marketer to join them to work closely with global HQ devise Asia Strategy for their functional and specialty fabric / apparel division.

• Work with global product owners on functional fabrics on global new product pipeline and global strategy
• Consolidate and analyze value chain and market intelligence on fabric/ apparel industry
• Generate and feed the insights into Asia Strategy and business development opportunities
• Identify the customer value proposition on new products, segment, Go-to-Market strategy that fit the Asian markets
• Collaborate and provide direction and insights to internal Branding, Marcom, CRM, Category, Product teams

Requirements

• Bachelor degree with 15-20 years of strategic marketing experience from fabric, garment, FMCG industries
• Highly analytical and perceptive with strong commercial sense
• Influential, persuasive and meticulous
• Ability to work in a matrix environment and with ambiguity
• Fluent in English and Mandarin