APAC Brand and Digital Manager, UK Beauty Brand

Job Title: APAC Brand and Digital Manager, UK Beauty Brand
Contract Type: Permanent
Location: Hong Kong, Hong Kong
Salary: bonus
Reference: BTC7161_1515379081
Contact Name: Brenda Choy
Contact Email:
Job Published: January 08, 2018 10:38

Job Description

My client is a UK based beauty brand that carries a wide product portfolio ranging from skincare, haircare to make up, and advocates natural ingredients and fair trade. They are aspired to expand their awareness and presence in China and are looking for a Brand and Digital Marketing Manager to realize this vision.

  • Develop and implement strategy on long-term sustainable branding, PR and digital marketing plan to attract and retain Chinese shoppers globally, and to improve online to offline shopper experience
  • Identify competitor landscape, Chinese shoppers preference and purchasing behavior and market trends through research and analysis
  • Tap the target audience through any appropriate tools and platforms be it traditional PR, or digital platform and social media
  • Keep abreast of the latest Chinese digital marketing landscape and any emerging marketing tools


  • Bachelor degree holder in marketing, communication or related disciplines
  • Minimum 8 years of integrated marketing experience in beauty, personal care or cosmetics industry
  • Sound knowledge of Chinese customers' behavior and marketing landscape
  • Resourceful, analytical and insightful
  • Independent, proactive and with high standard of integrity
  • Native in Mandarin is key and fluent in English

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