Winni Wei

Winni is a Director based in Beijing, responsible for leading our North China coverage across various practice areas. In addition to managing the overall business in Beijing, she also heads up the Financial Services business for the China domain, focusing on the mandates of the primary market across our Private Equity, Venture Capitals, and Corporate Investments & CFO practices.​


Winni has 10 years of executive search experience. Prior to Profile, she was a senior associate director at a leading global recruitment firm in Shanghai and Beijing, covering various industry sectors, including supply chain & logistics, sales & marketing and financial services. Before that, Winni worked at a leading sports retail company as the supply chain project leader and at a supply chain consulting firm in London.

Winni received her Bachelor of Arts degree in Finance from the University of Hertfordshire, and her master’s degree in Supply Chain Management from the University of Warwick. In addition to English, Winni speaks fluent Mandarin and conversational French. 

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