Winni Wei

Winni is a Director based in Beijing, responsible for leading our North China coverage across various practice areas. In addition to managing the business in Beijing, she specialises in mandates in our Accounting & Finance, Asset & Wealth Management, Corporate & Investment Banking, Legal & Compliance and Private Equity, Private Credit & Venture Capital practices.


Winni has 8 years of executive search experience. Prior to Profile, she was a Senior Associate Director at several leading UK recruitment firms in Shanghai and Beijing, covering various industry sectors, including commerce and financial services. Prior to recruitment, Winni worked at a leading sports retail company in China and at a management-consulting firm in London.    

Winni received her Bachelor of Arts degree in Finance from the University of Hertfordshire, and her master’s degree in Supply Chain Management from the University of Warwick. In addition to English, Winni speaks fluent Mandarin and conversational French. 

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